Author: swd_official

The Persuasive Power of AI in Business Communication

As a seasoned communications professional, I’ve witnessed firsthand the transformative impact of artificial intelligence on the way we communicate in business. Inspired by Huang’s insightful 2023 research, I delve into a question central to our industry: Can AI be more persuasive than humans in business communication? AI’s potential in enhancing business communication lies in its…

AI in Communication: Ethical Considerations for the Modern Communicator

In the age of rapid technological advancement, the integration of AI tools like ChatGPT into various fields, including journalism, copywriting, and communication, is no longer a distant future but a present reality. As a communication professional with a keen interest in ethics and innovation, I find myself both excited and cautious about this development. The…

ChatGPT: Friend or Foe

A new study published in Science suggests that AI writing tools like ChatGPT could significantly boost productivity for communications professionals. Researchers Shakked Noy and Whitney Zhang recruited over 450 college-educated professionals, including marketers and PR specialists, to complete real-world writing tasks. Half were randomly assigned to use ChatGPT to help. The results? Those with access…

Which AI language model should I use?

Have you started using any AI Large Language Models (LLMs) yet? Discuss what you like or don’t like about your LLM of choice. Here is a basic comparison chart for ChatGPT, Claude, Bard, LLaMa2, and CoPilot: Model Developer Description Features Limitations Link ChatGPT OpenAI ChatGPT is a language model developed by OpenAI. It is designed…

The Promise of Large Language Models for Communications Professionals

The rapid advancements in artificial intelligence, specifically in large language models (LLMs) like ChatGPT, are poised to transform many industries, including communications and public relations. As a communications professional, I’m excited about the potential for LLMs to enhance our work. Here are some of the key benefits LLMs can provide: Generating Content LLMs can help…

Details

Intelligent, compassionate, jadedly idealistic I love to write, to read, to ponder, to act. I want to save the world. I eat healthily. I stay away from mass, consumer-driven fads. I can be intense. I can be light-hearted. I want to be challenged to new ways of thinking, acting, doing, feeling! I like to be…

My Mission

MISSION My personal mission is to leverage my thoughtful problem-solving, compassionate interaction, and continuous learning to bring about positive transformations in myself and the world. I aim to use my knowledge and multifaceted skills and abilities to influence both individual growth and collective societal progress. VISION My vision is to be a catalyst for meaningful…